If you listen to SEO experts at all, you know that backlinks are the common recommendation various individuals and companies suggest in order to help you gain higher rankings in search engine result pages as well as creating a steady stream of organic traffic to your website.  One strategy many search engine optimization companies utilize is something called a linkwheel.

A linkwheel is a network of interconnected sites that contain relevant information to your core business as well as backlinks back to your main website.  Utilizing free resources such as Blogger, Squidoo and VOX, you create a series of websites, blogs or resource pages that touch on subjects that pertain to the products and services you promote.  You will utilize relevant keyword phrases as anchor texts, creating additional backlinks to either your main website or content pages housed within.

Each of these free resource sites can be linked to each other in order to give each its own relevance.  Many experts recommend that you only utilize an A-B-C link strategy when creating links amongst your linkwheel properties, meaning that you would never create reciprocal links between two sites.  In addition, you would never want to link your main website to any of your free linkwheel sites as your goal is to create as many relevant inbound links as possible.

All of the content on your linkwheel sites should contain articles or blog posts of between 300 and 500 words, with one of two links being anchored using relevant keyword phrases.  Using unique content is more preferential then using the same articles at various sites.  If you’re using a freelance writer to create the content, have them rewrite the articles in a number of different ways to make them all unique when checked by services such as Copyscape.

While the main advantage of a linkwheel strategy is to create backlinks and improve your overall search engine ranking, a secondary benefit is the organic traffic that these linkwheel sites also experience.