Is Consolidating Your Websites a Good Idea?
Now as you may have seen from many of the articles on this site, consolidation of websites is a common and notable thing to do. However, with so many people moving sites and domains so often we tend to forget the risks that are involved with doing such an act. This article will aim at shedding some light on those said risks and issues.
SEO issues; There are, although debatable, issues with search engine optimisation when you decide to put all your sites on one server, one ip address. The reasoning behind this is that when or indeed if you decide to link your sites together in order to increase your websites rankings or to attempt to get visitors to pass from one site to another it is possible that Google will see you doing this and penalise you thinking you are trying to manipulate the Google search engine results. One way to get around this is to set those links to no follow, allowing visitors to use the links without getting attacked by the Google crawler. However, on investigation this has neither been confirmed nor denied, but the implementation of the nofollow link has shown that paid links will be hit hard.
Sever issues: When you have all your websites on one hosting it means that if your hosting does go down or an error occurs somewhere in an sql database that multiple sites use or similar you could end up losing a high amount of visitors. These visitors could have purchased an item or referred someone that would. Although servers rarely go down it is still a possibility. So by having multiple sites you will only have a few sites go off at any one time, which is far better than all of them going down.
In conclusion it’s best to look at your level of finance and make the choice from that.
