On site search optimisation, keywords, keyword density and meta tags is important and is the first step to insuring your site will appear on the search engines. However, offsite search engine optimisation, referred to more commonly as backlink building is just as important.

Backlink building can be done in many ways, it can be done by article marketing, directory submissions, blog comments and forum signatures and this is just the tip of the iceberg. So how do you use these said methods for backlink building?

Article marketing, also referred to as “bum marketing” is the cheapest way to get traffic to your website and works in two ways. Firstly the article you submit will get its own traffic rankings if you use SEO correctly and secondly it will bring up your search engine rankings by acting as a backlink to your main website. The general effect of both these things is of course more traffic for your websites.

Directory submissions are the most tedious of backlink building, but are also the most effective. The basic idea is to submit your sites url with a title and small description to free and paid directory sites. The directory sites themselves get little traffic but the backlinks bring up your main website up the rankings.

Blog comments, this is not to be confused with simple spamming, blog commenting is when you go to a blog and make a good comment in a related topic with the url only being posted in the section that asks for your url. The best kinds of blogs are those that use comment luv as this is best for backlink seo.

The last method is simple, simply join a website forum that’s related to your website and then add your website to your signature and post replied that are helpful. Slow but also rewarding for the knowledge you gain.